Service
Marketing fails quietly when the plumbing leaks.
A booking form that drops on mobile. Deposits nobody collects. No-shows nobody charges. Software billed per seat that costs more than it returns. None of it shows up in an ad report.
Why a marketing company does this
Because we kept finding that the campaign wasn't the problem. You can win the auction, land the click, and still lose the money three steps later — at a booking flow that asks for too much, a reminder that never sends, or a cancellation nobody charges for.
We build software. That's an unusual thing for a marketing firm to say, and it's the reason we can fix problems that most agencies can only put in a report.
What we build and fix
Booking that converts
- Online booking that works on a phone in one hand
- Automated reminders and confirmations
- Two-way SMS so customers can reply to a human
- Self-service reschedule, which cuts no-shows more than any reminder
Getting paid
- Card on file, deposits, and pay-by-text links
- No-show and late-cancellation fees that actually collect
- Automatic retry on soft declines, retiring cards that hard-decline
- In-person card readers wired to the same records as online
Cutting what you pay for software
- Audit of recurring vendor bills nobody has read in a year
- Replacing per-seat platforms with something you own
- Migrating your data out without losing history
- Consolidating overlapping tools
What this looks like in practice
For our own day spa we replaced the vertical booking platform entirely — appointment book, invoicing, packages, gift cards, commissions, payroll and card-present terminals — and migrated years of history off the old system.
That is a larger project than most businesses need or want. But the same work in smaller pieces is what usually moves the number: deposits on bookings, a fee policy that collects, a reminder that actually sends.
A caution we'd rather give up front. Replacing working software is expensive and rarely the first thing you should do. If your current tools are merely annoying rather than costing you money, we'll usually tell you to keep them.
The bills worth attacking are the ones charging per seat for features you don't use, or the ones where the data you need is locked behind an export nobody offers.
How it's priced
Systems work is a fixed-price project with a defined end, not a retainer. You get an estimate before anything starts, and the work is yours — the code, the accounts, the data. Nothing is hostage to keeping us on.